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NBT E-paper offers advertisers a unique opportunity to connect directly with millions of readers, guaranteed business growth

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NBT e-paper offers advertisers the opportunity to directly connect with millions of readers, guaranteeing business growth this festive season

In today’s internet-savvy world, consumers now prefer reading the e-newspaper on their smartphones rather than waiting for the physical one to arrive at their doorstep every morning. This is because e-papers can be accessed on mobile devices anytime, anywhere. Additionally, the subscription cost of e-papers is much lower than that of traditional newspapers. Readers can also save, download, and share their favorite news with their friends and family. For this reason, e-papers have become the first choice for the younger and older generations alike.

News from across the world at just one click

Accessing the e-paper on a smartphone doesn’t require any extra bandwidth; it easily loads on existing 4G or 5G speeds. Readers can not just access local and national news, but also stay updated on what’s happening in the world. Due to these advantages and growing readership, e-papers have emerged as a potential advertising platform for marketers. Through this platform, brands can target diverse audiences and boost their business effectively.


Become a Partner in Progress with NBT's Special Campaign

Through its new campaign, 'Journalism of Progress - Partner in Growth', NBT e-paper offers advertisers the opportunity to connect with millions of readers. Known for being a strong brand in the media world, NBT serves as a highly reliable platform partner for advertisers, especially during the festive season. Brands can take advantage of this opportunity and reach NBT’s , progressive and decision-making readership to elevate their business to new heights.

87% Reach in NCCS A Segment

87% of NBT readers belong to the highly influential NCCS A category. Their association with NBT reflects their trust in the brand. Upholding this trust, NBT empowers people to be part of India’s growth and transformation through its integrity-driven journalism.

For advertisers, NBT's campaign presents a golden opportunity to connect directly with a powerful brand and its informed readership.

This campaign is specifically focused on four verticals: Travel, Real Estate, Auto, and Consumer Durables. NBT readers not only have a strong interest in these areas but also make significant purchases in these sectors. Targeting consumers with this kind of purchasing power through a single platform like NBT can be very beneficial to any business.

NBT invites all brands to make them part of their media plan this festive season and harness the strength of impactful journalism to achieve business growth.
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