Olay's anti-ageing skincare now slashed by 50% - promises 'lovely soft skin' overnight

With sale kicking off yesterday and ending today, many brands are in on the action with huge price reductions. Olay has slashed a staggering 50 percent off its Olay Serum Bundle, offering you an impressive saving of £42.

, originally priced at £77.99, is now available for just £38.98 and includes two of the brand's best-selling skincare products, the Super Serum and the Retinol 24 Night Cream Face Moisturiser. is designed to improve your skin texture, smooth out fine lines and wrinkles, and provide your skin with intense hydration - exactly what it needs as we head into the colder months.

The Super Serum offers five different skin benefits in one handy bottle, with a list of ingredients that includes vitamin E, vitamin C, niacinamide, collagen peptides and alpha hydroxy acid, also known as AHA. This combination targets a range of skincare issues, including improving your skin texture and providing a more even skin tone, as well as smoothing and firming your complexion.

The powerful skincare product also helps to reduce the visibility of fine lines and wrinkles, while delivering a healthy dose of long-lasting hydration to your skin. It's quick to absorb into your skin so you won't be left with any sticky residue.

Also included in is the Retinol 24 Night Cream, which is a must-have for your routine, particularly as the colder months approach and your skin yearns for some extra loving care. Olay's research indicates that the cream miraculously keeps your skin moist for up to 24 hours, with a whopping 96% of ladies noticing a more supple, smoother face after just one night's use, reports .

Brimming with vitamin E, this hydrating hero not only gives your skin a plump, youthful look but also penetrates deep with retinyl propionate to smooth any undesired textures. And there's even more good news: It comes housed in Olay's premier recyclable glass jareco-friendly and wallet-friendly on refills for that pamper session without any pangs of guilt.

Skincare fans are swooning over this , with one aficionado sharing: "This is my fifth bottle and I really like the fact that it has some retinol but it's not harsh on my sensitive and dry skin. Leaves skin nice and soft."

Another enthusiast remarked: "Have been using this for quite a while. Love the texture, leaves my skin feeling very soft and moisturised. Would not use anything else." [SIC]

And a third Olay fan enthused: "Love this cream. Use sparingly and woke up to lovely soft skin. I have many allergies to lots of things but this was fine for me, no reaction at all. Nice consistency absorbs into the skin well". [SIC]

While some fans confessed their love for the , they found the regular price a bit high, making the 50 percent discount an ideal chance to purchase it. Meanwhile, Boots is currently offering a variety of at half price, with some providing savings of up to £59.

For budget fans, the is reduced to just £6.63 as part of Prime Big Deal Days.

Over at LookFantastic, there's a 30 percent discount on this , reduced from £80 to £60.