Zee Entertainment Enterprises, the official broadcasting partner of the International League T20 (ILT20), will showcase the tournament on 15 linear TV channels, its OTT platform ZEE5, and through its syndicate partners' TV and digital networks globally.
Aiming to capture a viewership of 230 million in India for the upcoming season, Zee will expand its reach by including South Indian channels, offering a month-long cricket carnival experience.
The tournament will be aired on &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD, and &Flix HD.
The inclusion of South Indian channels will allow ZEE to reach a more diverse regional audience, expanding its viewership and engagement across multiple languages and regions.
The matches will take place at three iconic locations in UAE—Dubai, Abu Dhabi, and Sharjah—from January 11 to February 9, 2025.
Highlighting the launch, Ashish Sehgal, Chief Growth Officer - Digital & Broadcast Revenue, Zee Entertainment Enterprises, said, “Zee is delighted to present the third season of DP World ILT20 to cricket fans in India and across the globe, offering an electrifying experience across our 15 linear TV channels and OTT platform, ZEE5. With some of the finest players, iconic stadiums, and top sporting franchises, we aim to elevate the cricket carnival experience, building on last year’s success and cementing the league’s status as the second most-watched T20 cricket league globally.”
The tournament will feature prominent players such as David Warner, Sunil Narine, Andre Russell, Nicholas Pooran, Lockie Ferguson, Wanindu Hasaranga, and Jake Fraser-McGurk, among others.
In its second season, ILT20 attracted 200,000 attendees across 34 games. It claims to be the second most-watched T20 cricket league globally, with 348 million unique viewers worldwide, including a staggering 221 million viewers from India.
With a notable 46% share of female viewership and a 55% share of youth viewership, the league’s broad appeal in India underscores its status as household entertainment.
The franchise-style tournament consists of six teams, with matches being played across the UAE. The six franchise teams include Abu Dhabi Knight Riders (Knight Riders Group), Desert Vipers (Lancer Capital), Dubai Capitals (GMR Group), Gulf Giants (Adani Sportsline), MI Emirates ( Reliance Industries), and Sharjah Warriorz ( Capri Global).
Aiming to capture a viewership of 230 million in India for the upcoming season, Zee will expand its reach by including South Indian channels, offering a month-long cricket carnival experience.
The tournament will be aired on &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD, and &Flix HD.
The inclusion of South Indian channels will allow ZEE to reach a more diverse regional audience, expanding its viewership and engagement across multiple languages and regions.
The matches will take place at three iconic locations in UAE—Dubai, Abu Dhabi, and Sharjah—from January 11 to February 9, 2025.
Highlighting the launch, Ashish Sehgal, Chief Growth Officer - Digital & Broadcast Revenue, Zee Entertainment Enterprises, said, “Zee is delighted to present the third season of DP World ILT20 to cricket fans in India and across the globe, offering an electrifying experience across our 15 linear TV channels and OTT platform, ZEE5. With some of the finest players, iconic stadiums, and top sporting franchises, we aim to elevate the cricket carnival experience, building on last year’s success and cementing the league’s status as the second most-watched T20 cricket league globally.”
The tournament will feature prominent players such as David Warner, Sunil Narine, Andre Russell, Nicholas Pooran, Lockie Ferguson, Wanindu Hasaranga, and Jake Fraser-McGurk, among others.
In its second season, ILT20 attracted 200,000 attendees across 34 games. It claims to be the second most-watched T20 cricket league globally, with 348 million unique viewers worldwide, including a staggering 221 million viewers from India.
With a notable 46% share of female viewership and a 55% share of youth viewership, the league’s broad appeal in India underscores its status as household entertainment.
The franchise-style tournament consists of six teams, with matches being played across the UAE. The six franchise teams include Abu Dhabi Knight Riders (Knight Riders Group), Desert Vipers (Lancer Capital), Dubai Capitals (GMR Group), Gulf Giants (Adani Sportsline), MI Emirates ( Reliance Industries), and Sharjah Warriorz ( Capri Global).
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