Westside-owner Trent launches youth-centric 'Burnt Toast'

After Westside and Zudio, Trent has launched a new fashion brand ' Burnt Toast', with an inaugural store in Bengaluru.

Burnt Toast is the company's newest fashion label, launched as a strategic leap into the dynamic youth fashion segment. The brand aims to offer a vibrant and budget-conscious aesthetic collection tailored for the fashion-forward consumer.

The 2,500 sq. ft. store of Burnt Toast is located at MM Complex, No. 23, 100 Feet Ring Road, Banashankari in South Bengaluru.

“Bangalore, with its dynamic youth culture and ever-evolving fashion sensibilities, is the perfect home for Burnt Toast’s debut,” said Mr. P. Venkatesalu, Managing Director, Trent Ltd. “We’re excited to connect with the young voices of the city who don’t just follow trends, they shape them.”

The brand offers thoughtfully designed and affordable trend-forward pieces, that speak to the global aspirations of today’s youth, the company said.

Burnt Toast is inspired by the idea that sometimes the most extraordinary things emerge from the unexpected. Blending contemporary trends with effortless ease, we have created pieces that move seamlessly from casual hangouts to more curated moments, always with a sense of fun and connection, Trent mentioned in a release.