Why Nike swoosh logo is pointing the wrong way on new Tottenham third kit vs Coventry City

Tottenham Hotspur will show off their new 2024/25 Nike third kit for the first time when they take on Coventry City in the Carabao Cup third round on Wednesday night.

At least it will be the first time the men's team have worn it, the women's team played in it for the first time in their final pre-season clash against Manchester United at the weekend.

For many supporters though, this will be the first time they have seen the new green third kit in action. And there will be hope that green is a good omen, with the last time Spurs wearing a green kit being the 2018/19 season when Mauricio Pochettino's side made it all the way to the Champions League final.

Anyone who has not seen the new third kit before, however, may notice something strange about it - and that's not pertaining to the shirt design!

Eagle-eyed viewers will spot that the traditional Nike swoosh logo is facing the wrong way. The tick logo has been rotated 90 degrees to be vertical, rather than the usual horizontal.

Not only that, but there are two swooshes in one, as you will see there is a smaller green tick within the larger white tick on the Spurs shirt.

Why is this? Well, it's not just on the Tottenham third kit this season, but every third kit Nike have designed for the 2024/25 campaign.

This move is to signify the link-up with the women's team and the upward tick highlights the rise of women's football around the country and the world. As mentioned above, both men's and women's teams will wear this kit this season at various points during the campaign.

The Carabao Cup third round is split across two weeks this season, with it running alongside Champions League and Europa League matchdays. The draw for the fourth round will take place next week when all of the matches have been played.